![]() In other words, the motif goes viral because of its ability to blend with elements in other environments. How did this happen? According to Frédéric Kaplan, a meme draws its power from the contrasting effect of a memetic motif which generates an immediate visual and iconic effect. ![]() They embody the will to free oneself from conventions and to seek other models. Bernie on the moonīy themselves, the mittens encapsulate a complex reality and metonymically condense a political drive. In less than 24 hours, Bernie Sanders’s homemade mittens became the locus of symbolic power on an unprecedented scale. Social networks are ablaze with the hashtags #berniemittens and #berniemittensmemes. Inspired by a worldwide craze, thousands of creators get onboard. They steal the show from all the VIPs at the party, they outshine their wearer, and become a popular symbol (the meme now has its own Wikipedia page). Or, more precisely, the mittens worn by Bernie Sanders have become an internet meme. Within hours, this scene is replicated in thousands of viral images: Bernie Sanders has become an internet meme. Democratic Senator Bernie Sanders from Vermont © Brendan Smialowski, AFP It evokes the melancholy of the former presidential candidate, his fatigue and his solitude at a historical moment. This image of an outcast at the ceremony is touching in its sincerity. ![]() His gaze appears meditative, and his face is masked. Sanders is seen seated alone in a folding chair, his legs and arms crossed, bundled against the cold in a Gore-tex jacket. A regular at official ceremonies, the photographer Brendan Smialowski turned his camera sideways and captured Bernie Sanders, the new president’s former rival. The guests came dressed to the hilt to Joe Biden’s inauguration on January 20, 2021. ![]()
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